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Provogue has always been very innovative in all its campaigns over the years. They're never afraid to try new things. This year they came up with the idea of an audio-visual presentation that would be less than a full-fledged film but much more than just an ad. To be honest, all this talk about the company getting into filmmaking was meant to tease and to create a buzz,' said Fardeen, brand ambassador for the fashion house since 2001.Fardeen Khan, star actor is now new face for Provogue. He has been paid an eight-figure sum for endorsing the label. ’As Provogue is all about redefining fashion, Fardeen is the best new man on the block. Fardeen Khan, who himself wears nothing less than Armani or Gucci, says, ’Provogue‘s formal range has a timeless elegance matched with that trendy look and that is a great combination. ‘ A big fan of Big B, Amir and Shah Rukh, Fardeen loves fast cars and is sure if he were not an actor he would be making movies. Provogue started out as an export-oriented unit, with markets in Ireland, UK and France, and began its Indian operations in 1994.
With its fluid drape and resistance to wrinkles, each piece, having a distinctive character, is a smooth blend of fabrics. Also with high-class wool production and 100% cotton casual fashion.

• Four Pockets- Two Back, two Front.
• Some are Cross Pockets.
• Round Label of the provogue inside the waist of the trousers
• Colours Available in Trousers: Black, Navy blue, Grey, Cream, Olive green, Khaki, Dark Green, Light grey, Pista.